This page is a commentary on the book, written by James Franco on 22 Feb 2018.

Copywriting

Blog Writing Services: Ultimate Guide in Writing Content for Clients’ Blogs

Here is a piece of advice for freelancers who write blogs in behalf of their clients. Writing in the voice of another person or business organization is difficult. You must know the person or company well before crafting sentences or paragraphs about them. Aside from doing plenty of reading and researcher, the blog writer needs to learn about some fundamental guidelines.

Content Action Plan

Content plans serve as major resource or reference for producing articles across a variety of communications channels. These include social media networking sites, search engine optimization, email marketing, and pay per click. Your strategy as a writer must include the following elements:

Standards for Writing

Parameters for writing commonly known as style guide can come in handy. Almost all style guides lack the creative touch but are usually effective in creating and enforcing style to polish communications. However, it does not include any information about the individual or enterprise. This manual often includes the following:

Start from Scratch

What happens if you have no content platform or style guide to follow? The writer must become more resourceful if the client cannot provide specific policies. Identify the client’s reasons for creating content. It could be to attract visitors, increase brand or product awareness, educate consumers, provide additional information for customers, and promote call to action.

The blog writer must come up with an innovative plan that will help in the successful completion of the project minus any hitches. Identify the deadlines set by the client. The problem with target dates is many clients often express their credibility at the initial stages. However, the writer is compelled to deliver at the prescribed date without considerations or extra time from the blog owner.

Writer’s Flexibility

Try to break the content production process into two steps. The art of writing requires perfection. The writer must avoid making ridiculous errors like misspelled words. The first part sin the actual writing. The second consists of proofreading and editing. Avoid writing the blog on the same day that you will make edits or changes. Allow an interval of no less than 24 hours.

The gap enables you to think clearly, review the write-up with a fresh mind, and correct everything that needs modifications. You may also need extra time for optimization. This process allows you to deliver a better output. Manage your workload effectively. This helps avoid cramming that could result in poorly written articles.

A Last Piece of Advice

Look after quality. Clients will end up satisfied only if the blog comes out exactly according to their preferences. Communicate constantly with the person or company that engaged your services. Good two-way communications will lead to easy resolution of any problems that may obstruct your performance.